Helping you better understand your customers, market, development opportunities, and potential threats. Services may include, but are not limited to:

  • Market landscaping - sizing and segmentation, market share, key players, barriers to entry, growth opportunities, key drivers, and threats. Can incorporate SWOT, PESTLE, and risk mapping models.
  • Benchmarking analysis - across product/service range, pricing, geography, or targeted customer base for example.
  • Customer/prospect profiling - for new and existing customers. Draws on published market research to better understand customer demography, as well as key characteristics such as buying behaviour and influencers. Can help identify where further (primary) market research may be required.
  • Regulatory and policy mapping -  high-level or deeper-dive analysis of the regulatory landscape shaping your strategic and operational environments, now and in the future.  
  • Competitor intelligence - in-depth analysis of your closest or best-in-class competitors.

Please contact The Research Desk to discuss your requirements in more detail.